Chris Taylor · Actionable

Your new LinkedIn banner, headline and Featured

Five options. Pick one number and use that option's banner, headline and Featured tile together. Every option points people to the report you've already got, Demonstrating Impact, with the same keyword that pulled 1,443 comments: “IMPACT”.

Every banner and Featured tile, full size, ready to upload.

Ten minutes, once

How to put it live

  1. Pick an optionOne number, below. Banner, headline and Featured all match.
  2. Upload the bannerProfile → the pencil on your cover photo → upload. It's already 1584 × 396.
  3. Paste the headlineProfile → Edit intro → Headline. The highlighted part is all a phone shows.
  4. Add the Featured linkFeatured → Add a link → your Demonstrating Impact page, then upload the tile as its image.
  5. Answer every “IMPACT”Send the report, then the one-shot DM below.
Banner · headline · Featured

Five options, as LinkedIn shows them

Option 1The question every facilitator gets asked in the debrief, and can't answer from the smile sheet.
Banner, option 1
Chris Taylor · 1st

Five stars on the smile sheet. Did it ever get to Level 3? | I help leadership consultants prove behavior change after the room | 3,276 workshops analyzed | Founder, Actionable | DM "IMPACT"

Toronto, Ontario, Canada · 190/220 characters
Featured
Featured tile, option 1
Option 2Our pick. Opens on the exact objection the report was written to answer, then answers it with your own number.
Banner, option 2
Chris Taylor · 1st

"But it's self-reported!" It matches what their partners saw 93% of the time | Behavior change data for leadership programs | Founder, Actionable since 2008 | DM "IMPACT"

Toronto, Ontario, Canada · 170/220 characters
Featured
Featured tile, option 2
Option 3The feeling everyone in the trade knows: great day, then nothing survives Monday.
Banner, option 3
Chris Taylor · 1st

Great energy in the room. Then the drive home, and the fade | I help facilitators prove what changed in the 30 days after | 3,276 workshops analyzed | Founder, Actionable | DM "IMPACT"

Toronto, Ontario, Canada · 184/220 characters
Featured
Featured tile, option 3
Option 4Your own opener, word for word. It pulled 1,443 comments in July 2025.
Banner, option 4
Chris Taylor · 1st

We analyzed 3,276 training workshops to learn how to prove impact | Now I only help leadership consultants who sell the change | Founder, Actionable since 2008 | DM "IMPACT"

Toronto, Ontario, Canada · 173/220 characters
Featured
Featured tile, option 4
Option 5For consultants who pitch corporates: the RFP wants proof, the deck has satisfaction scores.
Banner, option 5
Chris Taylor · 1st

Every RFP asks for Level 3. Most programs stop at Level 1s | I help leadership consultants show the behavior change, not the smile sheet | Founder, Actionable | DM "IMPACT"

Toronto, Ontario, Canada · 172/220 characters
Featured
Featured tile, option 5
What the banner is selling

Your report, not a new one

Demonstrating Impact report cover

Demonstrating Impact. From Anecdote to Evidence.

2025 Actionable Insights. 38 pages and 3 micro-trainings, built on 3,276 corporate learning sessions and 30,142 participants at 782 organizations. It covers measuring the right thing at the right time, self-reported data, nudge frequency and week 1 activity.

1,443 comments on the launch postKate Marlow: “a definitive answer for all those who whine, ‘but it's self reported!!’”
After they DM “IMPACT”

The one-shot DM

Send this to anyone who likes or comments on one of your posts, or anyone you've just connected with. Swap the highlighted bits for each person.

Your message

Hey [FIRST NAME] - I'm just about to head out the door to pick the boys up and thought I'd send this through to you quickly before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly introduce myself.

I'm Chris and I run Actionable. We help leadership consultants prove their programs actually changed behavior after the room, not just five stars on the smile sheet.

I took a look at your profile and your website, and you reminded me of [CLIENT NAME] I was just on a call with.

[He/She] took real behavior change data into the debrief instead of Level 1s, and [RESULT].

The reason it works so well, is because we track what people actually do in the 30 days after, when the fade usually kicks in. And when someone says "but it's self-reported!", it lines up with what their accountability partners see 93% of the time.

It's taken us 3,276 workshops and 18 years to really dial this in.

And right now, we've got an offer where [THE OFFER].

As you can imagine, the smile sheet isn't a big fan of us haha. But we don't mind, the more programs that can show the change, the more this whole industry gets taken seriously.

Anyway, I really gotta get the boys or they'll be late for [ACTIVITY].

I'd be happy to walk you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow?

If not, no biggie at all. Happy to just send you our Demonstrating Impact report instead.

Nice to meet you!

Cheers,
Chris

What goes in each gap

  • [TOPIC]: the post they reacted to. For a new connection, use “thanks for connecting!”.
  • [CLIENT NAME] + [RESULT]: a real client who looks like this person, with their real number. For example: Greg, contract value up 40%. Pam, won her next 3 proposals, $142,000.
  • [THE OFFER]: whatever you're running right now, such as a seat in the next Impact Consultant cohort.
  • [ACTIVITY] and the times: whatever the boys actually have on, and two real slots tomorrow in their time zone.
Before it goes live

Three quick checks

  • Put Actionable first in Experience. Right now your top role is Change Catalyst Coaching, so that's the first job people see.
  • One number each. The 93% here is from your 28 Jul 2025 post (self-report vs accountability partners). You've also used 92% across 60,000+. Pick one and use it everywhere.
  • Point Featured at the report page. Use the Demonstrating Impact landing page, not the assessment, so the tile and the link say the same thing.